Swish Her Sweets: Act V Marketing Mix (Product)

Brand: Swish Her Sweets Premium Chews
Quality: Premium (tax is paid for)
Scope of Product Line: Mild blends of Cinnamon infused treats
Warranty: None
Packaging: Mimic of a cigarelleo package. White Base color with reflective gold glitter. Used to grab eye attention while inside a nightclub with colored lights.

Swish Her Sweets: Act VIII Marketing Mix (Price)

List Price: $2.00
Discounts: None
Bundling: N/A
Payment Terms and Finance Operations: Cash/Debit/Credit or whatever nightclub vendor accepts
Leasing Options: Commercial Nightclub Vendors Exclusively

Swish Her Sweets: Act VII Marketing Mix (Distribution)

Distribution Channels: Commercial Nightclub Vendors Exclusively (to promote growth within venue to increase sales on both parties)
Motivating the Channel: TBA
Criteria for Evaluating Distributors: Current license over commercial nightclub venue
Locations: USA (Las Vegas, Los Angelos, Miami, New York, Atlantic City, Atlanta, Dallas)
Logistics: TBA

Swish Her Sweets: Act VI Marketing Mix (Promotion)

Advertising: Radio, Local Entertainment Magazines, Flyers
Public Relations: Social Media
Promotional Programs: When venue has a special/opening event
Budget: TBA
Projected Results: TBA

http://swishhersweets.tumblr.com/

Swish Her Sweets: Act IV Target Market Strategy

Geographic: High tourism and nightlife traffic cities
Demographic: Male/21-28/$0-$10,000/Varied Occupations/No College/2-4 Singles
Psychographic: Attributes- Young Men, Single, Low-Mid Income, etc./ Values- high sex drive, flirtatious, etc./ Lifestyles- party animal, night owl, highly social, somewhat outgoing and bold
Behavioral: Swinger
Product-related: Sexual interests

Swish Her Sweets: Act II Objectives

• Sell product exclusively at commercial nightclub venues to create a "private" brand that make customers feel like VIPs in the club
• Use exclusive club sales to promote venues to increase sales and popularity for both club and brand
• Promote Sex

http://swishhersweets.tumblr.com/post/61629309933/marketing-plan-objective

 

Swish Her Sweets: Act III SWOT Analysis

Strengths: Exclusive sales at high profile nightclub venues in high tourist cities. Low costs give the feel of buying cigars, without purchasing actual tobacco.

Weaknesses: Types of alcohol that could conflict with the flavor experience of the product. Not selling outside commercial venues.


Opportunities: Encourages men to engage in conversation with an attractive woman. Promote sex in a fun and playful way.


Threats: Price of drinks, including non-alcoholic. Cottonmouth.

http://swishhersweets.tumblr.com/post/61630628326/marketing-plan-swot-analysis

Swish Her Sweets: Act I Business Mission Statement

The Tobacco Experience

A shot of hard liqour, held with its complimentary smoke, make the perfect duo. Yet, there's a young man without a lady companion, to share the night with at the club. Staggering over to the Bartender to sip away his headache he lights one up and glazes across the consession below the tables.

If you are reading this and nodding this moment, sir, you have found the remedy to your lonely night. Instead of lighting another one up, why not try firing up a talk with that "special someone" as Swish Her Sweets strikes in a mild passion. Don't worry about how the conversation will begin, we already did that for you. Go on, walk over to her and ask, "Hey do you want a Swish Her Sweet?" 

Watch the sparks fly baby, watch them fly.

W7EOC: The Pitch

Phileas Todd Snacks: Swish Her Sweets
Slogan: "That Sweet Spot"

Inspired by Swisher Sweets Cigarelloes from Dominican Republic

That sounds like a title for a porn video. It's in a club so maybe we should add twerk. Yeah...twerk. And this is what the newly hired Product Marketer thought to himself as he was placed with a nearly impossible task...of a snack product from England. But I don't even like England. Moment of silence as glancing at the title again. The product name sounds European enough to make it sexual in some type of way. Besides, who doesn't want to get some when they're at the club? The problem the newly hired Product Manager must face now is finding a way to get guys to buy this product to get girls. It's based off of tobacco. It'll have to replicate tobacco in some type of way. As the newly hired Product Manager now has his product pitch idea, he turns it in to his Manager and begins researching Swisher Sweets Cigarelloes, and Dominican Republic, to bring this "straight down the gutter" idea to life.

Concept Flavors (All Mild)

Stone Her Days

69 Cent Swish

Wine and Dine

Fade into Darkness

Ghost Ride the Whip

Swing in the Breeze
Hoot Hers

EOCW4: Business to Business Marketing

   

Understanding Business to Business marketing is, initially, difficult to grasp. In aid to explain Business-Business relationships, on a consumer level, Subway Restaurants is an easy example to diverge.

When you're hungry, and don't want a Big Mac, people will usually turn to Subway for a healthier solution. While your sandwich is made you're pretty aware of the chips and beverages at the counter, and most likely you're tempted to grab them. But even if you choose not to this is Business-Business Marketing explained simply.

Wanting brand awareness, exposure, business relations and contracts, advertising; basically everything a company would want at the racks when you order your sandwich while on lunch break. The general purpose of using this type of marketing is to "move product" to a mass market level. If you can endorse, or sponsor, and move product across different industries in rapid ratings, this is what should be achieved with successful Business-Business marketing.

W3EOC: My Demographic

Millenial- Generally born between the years 1980-2000, primary trait is growth and advancement with technology and media outlet. Also known by Generation Y, these are typically the offspring of Baby Boomers.

I am part of the Millenials, otherwise known as the "uh-oh" generation. Growing up with the birth of advanced technology, I myself do find it hard to not use technology daily. Although I have other hobbies like writing and drawing, exercise and travel, singing and dancing, technology has proven to be surgically implanted in my life. Though, I do not use technology nowhere near as much as my peers, the Internet is my main source of research gathering.

A common opinion that I've personally heard from older generations is that, "Millenials are the generation that have the ability to 'fix what past generations have taken away'." Another opinion that I've picked up on a few times is that, "Because of past generations 'short cuts for short gain', it caused the collapse of the World's economy, and that the American Promise has been stripped from us Millenials." A notable speaker actually addressed this issue at a conference, which was only eye opening, but mind opening. Below is a speech about the "Me Generation" by Stephen Colbert.

Some most common shared traits of Millenials include: creativity, independent, self-expressive, opinionated, and outspoken.

W2EOC: Boston Consulting Group - Video Games

So, there is this model that helps company's make money, fascinating! Oh the smell of capitalism. The model looks a little like this:


Money Making Model for Capitalist Companies. Accurate to current date of use.

The comparisons: PS4, XBox One, PC, Mobile Gaming Apps. The goal: who's in and who's done. Let's begin shall we?

PS4: Judging by the specks of the newly announced of the PS4 release it would margin between Question Mark (WTF?) and Dog. But if you include the new game releases, and collaberations that Sony is trying that no other gaming company has, I would place it in the WTF? section. This trailer might give you some hint http://youtu.be/t-EcYcooTBQ I believe PS4 has the potential the change the rules in the gaming industry, but for now it is a Question because it's too soon to tell.

XBox One (Fail): The dog of all four categories it is impervious that the XBox is done, with its gaming career. The specks the XBox One had, compared to the PS4, were officially labeled as "Outrageous". Purely a features update, with little or no gaming improvement, this console has written off its own will and pulled the plug. It's sensory ability (the kinect) however could have a great future in science.

PC: Definitely the cash cow with personal observations of the rapid increase in online gaming. With the fading of game consoles, increase in Internet use, and more use of laptops, tablets, and in rare cases of this topic mobiles, up to date computers are the in thing. With my personal gaming I use both PC and Mobile gaming and I feel that PC is a transitional phase from hardware to software, for the gaming industry. Think of it like "Beta testing" for those who don't understand gaming logic. With emulators for example: you can download an emulator (game console download) from either your computer, or in some cases your phone. With this capability, and being able to download simple games like Pokemon, it's the perfect beta tester to see how the market likes the product, their reaction to its use, and what bugs or features can be worked out to move into a pure Mobile App version of this concept. My proposed theory on how PC is the cash cow for future Mobile investments.


Pokemon Emerald is a highly popular game that is available on both PC 
and mobile emulators. The ideal "Beta Test" for development of fully 
functional mobile app games.

Mobile App Games: The future, and the gaming market monster, that will eventually take over the industry and gaming format. With touchscreen features and abilities it can create entire new avenues of how fully functional video games can be produced in mobile apps. It will also force competitors, and startup companies, to use these advantages to create virtual gateways to purchase, store, and possibly create entire websites on a single app (that may have all these features on the website app). This option can give flexible payment plans and options that can give rise to the new face of the gaming industry. Oh, and it gets the Star rating!

EOCW1: Best Customer Service Ever?!!

The experience of great customer service crosses me so seldom that it is difficult to recall them. But in the irony of “customer service” my worst experiences come from fast food restaurants, and my best experiences come from fast food restaurants. I guess that lets us all know I eat out a lot, being on the go all the time with the not so fabulous Las Vegas bus system.

The restaurants I do recall receiving awesome service in were: Dairy Queen, Sonic Drive In, Taco Bell (apparently everyone knows I love this place), and that’s all I can think of the top of my head. The epic of all of these would be, for those who know me, Taco Bell. Why do I go to Taco Bell so often? Because it’s the only place to eat that closest to my house, and it’s 3 miles away.

One day when I got off the bus, heading home from school, I purchased a meal and was a dollar short of my total. As I was pulling out my card the guy behind me pulls out a dollar to cover the total. I thanked him and when he made his order the cashier gave him a free large drink and congratulated him with, “This is for doing the right thing.” And that put a smile on my face, unlike McDonald’s who screws up my order.

And that is one of the greatest displays of customer service, and the customer serving!