Understanding Business to Business marketing is, initially, difficult to grasp. In aid to explain Business-Business relationships, on a consumer level, Subway Restaurants is an easy example to diverge.
When you're hungry, and don't want a Big Mac, people will usually turn to Subway for a healthier solution. While your sandwich is made you're pretty aware of the chips and beverages at the counter, and most likely you're tempted to grab them. But even if you choose not to this is Business-Business Marketing explained simply.
Wanting brand awareness, exposure, business relations and contracts, advertising; basically everything a company would want at the racks when you order your sandwich while on lunch break. The general purpose of using this type of marketing is to "move product" to a mass market level. If you can endorse, or sponsor, and move product across different industries in rapid ratings, this is what should be achieved with successful Business-Business marketing.
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