Geographic: High tourism and nightlife traffic cities
Demographic: Male/21-28/$0-$10,000/Varied Occupations/No College/2-4 Singles
Psychographic: Attributes- Young Men, Single, Low-Mid Income, etc./ Values- high sex drive, flirtatious, etc./ Lifestyles- party animal, night owl, highly social, somewhat outgoing and bold
Behavioral: Swinger
Product-related: Sexual interests
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