Swish Her Sweets: Act V Marketing Mix (Product)

Brand: Swish Her Sweets Premium Chews
Quality: Premium (tax is paid for)
Scope of Product Line: Mild blends of Cinnamon infused treats
Warranty: None
Packaging: Mimic of a cigarelleo package. White Base color with reflective gold glitter. Used to grab eye attention while inside a nightclub with colored lights.

Swish Her Sweets: Act VIII Marketing Mix (Price)

List Price: $2.00
Discounts: None
Bundling: N/A
Payment Terms and Finance Operations: Cash/Debit/Credit or whatever nightclub vendor accepts
Leasing Options: Commercial Nightclub Vendors Exclusively

Swish Her Sweets: Act VII Marketing Mix (Distribution)

Distribution Channels: Commercial Nightclub Vendors Exclusively (to promote growth within venue to increase sales on both parties)
Motivating the Channel: TBA
Criteria for Evaluating Distributors: Current license over commercial nightclub venue
Locations: USA (Las Vegas, Los Angelos, Miami, New York, Atlantic City, Atlanta, Dallas)
Logistics: TBA

Swish Her Sweets: Act VI Marketing Mix (Promotion)

Advertising: Radio, Local Entertainment Magazines, Flyers
Public Relations: Social Media
Promotional Programs: When venue has a special/opening event
Budget: TBA
Projected Results: TBA

http://swishhersweets.tumblr.com/

Swish Her Sweets: Act IV Target Market Strategy

Geographic: High tourism and nightlife traffic cities
Demographic: Male/21-28/$0-$10,000/Varied Occupations/No College/2-4 Singles
Psychographic: Attributes- Young Men, Single, Low-Mid Income, etc./ Values- high sex drive, flirtatious, etc./ Lifestyles- party animal, night owl, highly social, somewhat outgoing and bold
Behavioral: Swinger
Product-related: Sexual interests

Swish Her Sweets: Act II Objectives

• Sell product exclusively at commercial nightclub venues to create a "private" brand that make customers feel like VIPs in the club
• Use exclusive club sales to promote venues to increase sales and popularity for both club and brand
• Promote Sex

http://swishhersweets.tumblr.com/post/61629309933/marketing-plan-objective

 

Swish Her Sweets: Act III SWOT Analysis

Strengths: Exclusive sales at high profile nightclub venues in high tourist cities. Low costs give the feel of buying cigars, without purchasing actual tobacco.

Weaknesses: Types of alcohol that could conflict with the flavor experience of the product. Not selling outside commercial venues.


Opportunities: Encourages men to engage in conversation with an attractive woman. Promote sex in a fun and playful way.


Threats: Price of drinks, including non-alcoholic. Cottonmouth.

http://swishhersweets.tumblr.com/post/61630628326/marketing-plan-swot-analysis

Swish Her Sweets: Act I Business Mission Statement

The Tobacco Experience

A shot of hard liqour, held with its complimentary smoke, make the perfect duo. Yet, there's a young man without a lady companion, to share the night with at the club. Staggering over to the Bartender to sip away his headache he lights one up and glazes across the consession below the tables.

If you are reading this and nodding this moment, sir, you have found the remedy to your lonely night. Instead of lighting another one up, why not try firing up a talk with that "special someone" as Swish Her Sweets strikes in a mild passion. Don't worry about how the conversation will begin, we already did that for you. Go on, walk over to her and ask, "Hey do you want a Swish Her Sweet?" 

Watch the sparks fly baby, watch them fly.