W7EOC: The Pitch

Phileas Todd Snacks: Swish Her Sweets
Slogan: "That Sweet Spot"

Inspired by Swisher Sweets Cigarelloes from Dominican Republic

That sounds like a title for a porn video. It's in a club so maybe we should add twerk. Yeah...twerk. And this is what the newly hired Product Marketer thought to himself as he was placed with a nearly impossible task...of a snack product from England. But I don't even like England. Moment of silence as glancing at the title again. The product name sounds European enough to make it sexual in some type of way. Besides, who doesn't want to get some when they're at the club? The problem the newly hired Product Manager must face now is finding a way to get guys to buy this product to get girls. It's based off of tobacco. It'll have to replicate tobacco in some type of way. As the newly hired Product Manager now has his product pitch idea, he turns it in to his Manager and begins researching Swisher Sweets Cigarelloes, and Dominican Republic, to bring this "straight down the gutter" idea to life.

Concept Flavors (All Mild)

Stone Her Days

69 Cent Swish

Wine and Dine

Fade into Darkness

Ghost Ride the Whip

Swing in the Breeze
Hoot Hers

EOCW4: Business to Business Marketing

   

Understanding Business to Business marketing is, initially, difficult to grasp. In aid to explain Business-Business relationships, on a consumer level, Subway Restaurants is an easy example to diverge.

When you're hungry, and don't want a Big Mac, people will usually turn to Subway for a healthier solution. While your sandwich is made you're pretty aware of the chips and beverages at the counter, and most likely you're tempted to grab them. But even if you choose not to this is Business-Business Marketing explained simply.

Wanting brand awareness, exposure, business relations and contracts, advertising; basically everything a company would want at the racks when you order your sandwich while on lunch break. The general purpose of using this type of marketing is to "move product" to a mass market level. If you can endorse, or sponsor, and move product across different industries in rapid ratings, this is what should be achieved with successful Business-Business marketing.

W3EOC: My Demographic

Millenial- Generally born between the years 1980-2000, primary trait is growth and advancement with technology and media outlet. Also known by Generation Y, these are typically the offspring of Baby Boomers.

I am part of the Millenials, otherwise known as the "uh-oh" generation. Growing up with the birth of advanced technology, I myself do find it hard to not use technology daily. Although I have other hobbies like writing and drawing, exercise and travel, singing and dancing, technology has proven to be surgically implanted in my life. Though, I do not use technology nowhere near as much as my peers, the Internet is my main source of research gathering.

A common opinion that I've personally heard from older generations is that, "Millenials are the generation that have the ability to 'fix what past generations have taken away'." Another opinion that I've picked up on a few times is that, "Because of past generations 'short cuts for short gain', it caused the collapse of the World's economy, and that the American Promise has been stripped from us Millenials." A notable speaker actually addressed this issue at a conference, which was only eye opening, but mind opening. Below is a speech about the "Me Generation" by Stephen Colbert.

Some most common shared traits of Millenials include: creativity, independent, self-expressive, opinionated, and outspoken.