Swish Her Sweets: Act I Business Mission Statement

The Tobacco Experience

A shot of hard liqour, held with its complimentary smoke, make the perfect duo. Yet, there's a young man without a lady companion, to share the night with at the club. Staggering over to the Bartender to sip away his headache he lights one up and glazes across the consession below the tables.

If you are reading this and nodding this moment, sir, you have found the remedy to your lonely night. Instead of lighting another one up, why not try firing up a talk with that "special someone" as Swish Her Sweets strikes in a mild passion. Don't worry about how the conversation will begin, we already did that for you. Go on, walk over to her and ask, "Hey do you want a Swish Her Sweet?" 

Watch the sparks fly baby, watch them fly.

W7EOC: The Pitch

Phileas Todd Snacks: Swish Her Sweets
Slogan: "That Sweet Spot"

Inspired by Swisher Sweets Cigarelloes from Dominican Republic

That sounds like a title for a porn video. It's in a club so maybe we should add twerk. Yeah...twerk. And this is what the newly hired Product Marketer thought to himself as he was placed with a nearly impossible task...of a snack product from England. But I don't even like England. Moment of silence as glancing at the title again. The product name sounds European enough to make it sexual in some type of way. Besides, who doesn't want to get some when they're at the club? The problem the newly hired Product Manager must face now is finding a way to get guys to buy this product to get girls. It's based off of tobacco. It'll have to replicate tobacco in some type of way. As the newly hired Product Manager now has his product pitch idea, he turns it in to his Manager and begins researching Swisher Sweets Cigarelloes, and Dominican Republic, to bring this "straight down the gutter" idea to life.

Concept Flavors (All Mild)

Stone Her Days

69 Cent Swish

Wine and Dine

Fade into Darkness

Ghost Ride the Whip

Swing in the Breeze
Hoot Hers

EOCW4: Business to Business Marketing

   

Understanding Business to Business marketing is, initially, difficult to grasp. In aid to explain Business-Business relationships, on a consumer level, Subway Restaurants is an easy example to diverge.

When you're hungry, and don't want a Big Mac, people will usually turn to Subway for a healthier solution. While your sandwich is made you're pretty aware of the chips and beverages at the counter, and most likely you're tempted to grab them. But even if you choose not to this is Business-Business Marketing explained simply.

Wanting brand awareness, exposure, business relations and contracts, advertising; basically everything a company would want at the racks when you order your sandwich while on lunch break. The general purpose of using this type of marketing is to "move product" to a mass market level. If you can endorse, or sponsor, and move product across different industries in rapid ratings, this is what should be achieved with successful Business-Business marketing.